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ERA ISTREFI talks about ‘Bon Bon’ ‘Live It Up’ and more!

ERA ISTREFI talks with POP&KULTUR / Turkish magazine about her carrier and about the Success of the song ‘Bon Bon’ and Fifa World cup official song. Check out some important headlines of the interview.

The song “Live It Up” was chosen as the official song for the 2018 Fifa World Cup. How did this project with Will Smith and Nicky Jam happen? How would you describe the song? How does it feel to work with such important musicians?

Diplo messaged me unexpectedly saying that we might have to finish this World Cup song together. So, when I listened to it, I really liked it!  I thought it’s the perfect vibe and the perfect opportunity! I consider this the second highlight of my career so far, as I worked with such great artists like Will Smith, Diplo and Nicky Jam in a very special event that only happens once in 4 years! Working on this project has been a major pleasure for me.


‘Prisoner’ is a very special song to me. It has that authentic Reggae vibe influence, which I listened to a lot growing up. It always makes me feel something! Sometimes it makes me happy and very chilled, sometimes kinda sad, because the lyrics and melodies are quite emotional, it’s a magical tune.

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My mom was a singer and my eldest sister is a singer too, soo I guess it runs in the family!  The closest inspiration for starting music was my sister Nora. As I grew up, I’d watch her make music, sing and perform in concerts, make music videos, and she would let me be involved in the proces.


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